International Trade

Agrarwissenschaften und Landschaftsarchitektur

Version 10.0 vom 11.07.2022

44B0205

International Trade

Wirtschaftsingenieurwesen Agrar/Lebensmittel (B.Eng.)

3

Agricultural value chains become more and more international. The companies of the Agri- and Food Business have more and more the task to sell their products in foreign markets. A continiously grown part of their turnover is induced by foreign sales. But also the international procurement is more and more a strategic and important question for the companies of the agri-, horti- and food sector.

1. Fundamentals
2. Cross-cultural competence
3. Strategic Market Analysis
4. International Trade Policy
5. International Trade Practices
6. Global sourcing

Wissensverbreiterung
Students have got a good overview about internationalisation challenges and questions of a company in the agri-, hort- and food sector. They have basic knowledge about all aspects of the international trade process (im-/export) especially about the specifities of the feed, plant, animal and food trade.
Wissensvertiefung
They have deeper knowlege about intercultural differences and how to deal with it (intercultural literacy). They have a good understandig of international market Analysis and the use of global literature/statistic sources. They know the risks of international cross-border shipments of goods and how to protect them.
K?nnen - instrumentale Kompetenz
They are able to use different international database sources and to interpret the data and prepare them in respect to the practical question.
They are able to use different parts of a country-, foreign macro market analysis.
They are able to calculate duties and other fees and are able to analyse other juridical or economical border/market entry barriers.
K?nnen - kommunikative Kompetenz
They are able to present and discuss results of a market study in front of a group.
They are able to discuss with foreign students on an expert level about international trade aspects.
They understand intercultural differences and have strategies how to adjust to new intercultural circumstances.
K?nnen - systemische Kompetenz
Students are able to prepare a international market analysis for a company in the agri- and food sector and they are able to organise an international goods shipping process.

Lecture, case studies, exercises, group discussions, calculations.

economic basics

Schnitker, Karin

Schnitker, Karin

5

Albaum, G./Strandskov, J./Duerr, E.:International Marketing and Export Management, 3rd ed., Addison Wesley Longman Publishing Company, Harlow, 1998.Altmann, J.: Au?enwirtschaft für Unternehmen, UTB-Verlag, Stuttgart, 2009.Eibner, W.: Understanding International Trade/ Anwendungsorientierte Au?enwirtschaft, Oldenbourg Verlag, München, Wien, 2006.Hill, Ch.: Global Business Today, 6th ed., McGraw-Hill/Irwin, New York, 2009.Hill, Ch./Jones, G.: Strategic Management – an integrated approach theory, 9th ed., South-Western Cengage Learning, Mason, 2010.Jahrmann, F.-U.: Au?enhandel, Friedrich-Kiehl-Verlag, Herne, 2007.Krugman, P./Obstfeld, M.: Internationale Wirtschaft – Theorie und Politik der Au?enwirtschaft, Pearson Studium, München, 2004.

• Referat und Pr?sentation
• Klausur 2-stündig

Seminar paper/report and written presentation are graded. Oral presentation together in the team and discussion with other students of the module has to be down, but without grade.

1 Semester

Nur Wintersemester

Englisch