Consulting and Management

Wirtschafts- und Sozialwissenschaften

Version 2.0 vom 12.10.2017

22M0885

Consulting and Management

• Business Management (M.A.)
• International Business and Management (Master) (M.A.)

4

Management and Marketing Tools is the first module of the consulting specialization. It aims to introduce the students to the various consulting markets and services. Students will learn that all consulting follows a distinctive process that is needed to deliver successful business projects. Participants will get to know typical consulting tools and techniques used for operational improvements and strategy development.

1 Introduction
1.1 Nature of Consulting
1.2 Consulting Market and Consulting Firms

2 Structures in consulting firms and careers in consulting

3 The Consulting Process
3.1 Initial Contact
3.2 Proposal Phase
3.3 Pitch Situation
3.4 Project Set-up and Project Plan/Charter
3.5 Project Team
3.6 Working with the Client

4 The Analysis Phase
4.1 As-is Analysis
4.2 Development of To-Be Scenarios
4.2.1 Using Management Tools
4.2.2 Evaluating Client Capabilities and Business Opportunities
4.3 Leading Strategic Change

5 Presenting the Results
5.1 Communication
5.2 Pyramid Thinking
5.3 Say it with Charts

6 Closing the Project
6.1 Transferring the Project
6.2 Lessons Learned
6.3 Knowledge Management

Wissensverbreiterung
Students who successfully complete this module have a substantiated knowledge of the consulting process and the most important management and marketing tools with regard to strategy development and implementation in business practice.
Wissensvertiefung
Students know how consulting companies function, how they set up projects for their clients and how they help client companies to compile strategies for their business as a whole, or for sections of it, and how these can be implemented in practice.
K?nnen - instrumentale Kompetenz
Students are able to work confidently with management and marketing tools.
K?nnen - kommunikative Kompetenz
Students who successfully complete this module are able to analyze strategic issues, and interpret and present the results. Students will learn to deliver MECE arguments (mutually exclusive and collectively exhaustive) and prepare convincing presentations.
K?nnen - systemische Kompetenz
Students who successfully complete this module are able to consolidate information from different areas of a business and the business environment and analyze it.

Lectures, exercises, case studies, team work, presentations

Management tools, management concepts, fundamental principles of controlling and finances, fundamental principles of project and process management

Frie, Jan

• Halstrup, Dominik
• Hofmann, Kay Hendrik
• Frie, Jan
• Kaur-Lahrmann, Ravinder

5

Van Assen. M./ et. Al.: Key Management Models, 2nd edition, Prentice Hall, 2012

Wickham, L./Wilcock, J.: Management Consulting, 4th edition, Pearson, 2012

Burtonshaw-Gunn, S. A.: Essential Tools for Management Consulting, Wiley, 2010

Andler, N.: Tools for Project Management, Workshops and Consulting, 2nd. edition, Publicis Publ., 2011

Czerniawska, F./May, P.: Management Consulting in Practice, 4th edition, Kogan Page, 2007

Johnson , G./ Scholes, K./Whittington, R.: Exploring Strategy, 10th edition, Pearson, 2014

Minto, N.: The Pyramid Principle, 3rd edition, Prentice Hall, 2009

Zelazny, G.: Say it with Charts the complete Toolkit, McGraw-Hill, 2007

• Klausur 1-stündig und Assignment
• Klausur 2-stündig
• Referat

1-hour written examination + assignments/
2-hour written examination/ Homework

1 Semester

Nur Wintersemester

Englisch