The International Event Market

Wirtschafts- und Sozialwissenschaften

Version 10.0 vom 06.05.2021

22B1302

The International Event Market

• Betriebswirtschaft und Management - WiSo (B.A.)
• International Management (B.A.)

2

This module conveys the international event perspective. Demonstrating the positive and negative impacts and legacies of events, a variety of different events around the world are analysed and discussed. The module demonstrates the importance of events for local, regional and national economies, international tourism and destination marketing.

• Introduction: The international event market
• Key players in the international event market
• Event types and forms
• Events in a globalised world: organising and managing events for diverse target groups and different cultural backgrounds
• Event impacts and legacies
• The role of events for tourism, destination marketing and local, regional and national economies
• Contemporary issues in Event Management

Wissensverbreiterung
Students who successfully complete this module understand the international event market, including its key players and stakeholders.
Wissensvertiefung
Students who successfully complete this module can
- identify the main event types and categories.
- demonstrate a critical understanding of key socio-cultural, political, economic and environmental event impacts and their consequences.
- distinguish event legacies from event impacts and identify positive and negative legacies of major events.
- explain the role of events for national, regional and local economies, international tourism and destination marketing.
K?nnen - instrumentale Kompetenz
Students who successfully complete this module
- can identify and analyse international, national and local issues that impact on organised events.
- identify key event stakeholders and analyse their responses to contemporary event issues.
- develop and discuss strategies to effectively address and manage contemporary event is-sues applying relevant literature.
K?nnen - kommunikative Kompetenz
Students who successfully complete this module can demonstrate effective communication and team working skills.
K?nnen - systemische Kompetenz
Students who successfully complete this module can suggest solutions on how to deal with complex negative event impacts and legacies as well as contemporary issues faced by events.

LecturesGroup workIndividual and group presentationsCase studies

none

Werner, Kim

• Werner, Kim
• Temme, Thomas

5

Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2011). Festival and Special Event Management. (5th ed.) Milton: Wiley

Beech, J., Kaiser, S., & Kaspar, R. (2014). The Business of Events Management. Harlow, UK: Pearson

Getz, D. (2005). Event Management and Event Tourism. New York: Cognizant Communications Corporation

• Portfolio Prüfung
• Hausarbeit

PFP 1:Die Portfolio-Prüfung umfasst 100 Punkte und besteht aus einer Pr?sentation (PR) und einer Hausarbeit (HA). Die PR wird mit 30 Punkten und die HA wird mit 70 Punkten gewichtet. PFP 2: Die Portfolio-Prüfung umfasst 100 Punkte und besteht aus einer Klausur, einstündig (K1), einer Pr?sentation (PR)und einem Projektbericht, schriftlich (PSC). Die K1 wird mit 50 Punkten gewichtet, die PR wird mit 10 Punkten ge-wichtet und der PSC wird mit 40 Punkten gewichtet.

1 Semester

Nur Wintersemester

Englisch