Management Tools, English

Wirtschafts- und Sozialwissenschaften

Version 20.0 vom 30.01.2023

22B0751

Management Tools, English

• Betriebswirtschaft und Management - WiSo (B.A.)
• Volkswirtschaftslehre (B.A.)

2

The course offers an introduction to strategic management with a strong focus on management tools for developing organizational strategies. Students familiarize with fundamental tools and frameworks to analyze business problems, develop alternative options and to improve managerial decision making. Interactive exercises, case study discussions and assignments complement lectures, ensuring that students gather first-hand experiences with the application of the tools. Students are further motivated to critically reflect the benefits as well as pitfalls of the studied tools.

• Part I: Introduction
• 1. Terms: Understanding each other
• 2. Overall View: Understanding strategy development
• 3. The linkage: tools and concepts
  
  Part II: Strategic Position
• 4. Tools to analyze the environment
• 5. Tools to identify strategic capabilities and analyze value chain activities
• 6. Tools to reveal stakeholder expectations and develop organizational purpose
• 7. Tools to understand cultural and historic constraints
  
  Part III: Strategic Choices
• 8. Tools at the business level (competitive strategies)
• 9. Tools at the corporate level
• 10. International strategy tools
• 11. Innovation management tools and entrepreneurship
• 12. Mergers, acquisitions and alliances
  
  Part IV: Strategy into Action
• 13. Measuring and monitoring strategy effectiveness

Wissensverbreiterung
Students who successfully complete this module are able to
- apply tools to design a strategy and to develop organizations strategically.
- interpret alternative options to make a decision.
- outline consequences of strategic decisions.
Wissensvertiefung
Students who successfully complete this module are able to
- discuss and reflect on the impacts strategic decisions may have on organizations.
- identify constraints and interdependencies of strategic decisions and address them.
- identify and interpret strategic issues in different contexts.
- realize possible implications for strategy development.
- differentiate between strategic management in different contexts.
K?nnen - instrumentale Kompetenz
Students who successfully complete this module are able to
- apply techniques of strategic analysis.
- apply techniques to select adequate strategies.
- apply techniques to implement strategy.
K?nnen - kommunikative Kompetenz
Students who successfully complete this module are able to
- elaborate on strategic choices and argue in favor of a certain strategic positioning.
- use different viewpoints on strategy to explain observable processes in organizations.
- explain implications of different scenarios and different strategies.

K?nnen - systemische Kompetenz
Students who successfully complete this module are able to
- apply various management tools and techniques in specific business contexts.
- demonstrate an ability to deal with unfamiliar strategic management problems in a variety of contexts.
- structure complex strategic management problems.

Lectures, illustrations/case studies, classroom discussions, videos, interactive exercises, topical readings, assignments, teamwork.

Sound knowledge of primary and secondary activities of the value chain, typically from foundation/introductory business classes.

Hofmann, Kay Hendrik

• Hofmann, Kay Hendrik
• Kaur-Lahrmann, Ravinder
• Halstrup, Dominik
• Frie, Jan

5

Johnson, G., Whittington, R., Scholes, K. Angwin, D. and Regner, P. (2014), Exploring Strategy - Text and Cases, 10th edition, Pearson

Keuning, D.(1998), Management - A Contemporary Approach, Pitman

van den Berg, G. and Pietersma, P. (2015), Key Management Models: The 75+ Models Every Manager Needs to Know, 3rd edition, Pearson

• Portfolio Prüfung
• Klausur 2-stündig

Zwei alternative Portfolio-Prüfungen:

PFP-1 umfasst 100 Punkte und besteht aus einem Referat (50 Punkte) und einer einstündigen Klausur (50 Punkte).

PFP-2 umfasst 100 Punkte und besteht aus einer Pr?sentation (50 Punkte) und einer einstündigen Klausur (50 Punkte).

Reflects the contents and methods studied during the course of the semester and assesses how the learning outcomes have been achieved.

1 Semester

Wintersemester und Sommersemester

Englisch