Program structure
Your path to a Bachelor's degree in Business Psychology
Structure of the program
The bachelor's degree program in Business Psychology at 新老虎机平台,最新老虎机 Osnabrück is designed with a standard study period of six semesters and 180 credit points.
The business-related modules provide entrepreneurial expertise, enabling graduates to seamlessly integrate into the business world. The curriculum places the greatest emphasis on psychological content, with approximately 60 percent of the courses dedicated to foundational and advanced psychological modules.
A significant focus is placed on providing a solid education in the methods of empirical social research. In the methodological modules, students learn to apply psychological research techniques, such as creating questionnaires, analyzing surveys, and conducting interviews.
In the later stages of the program, students choose between specializations in "Human Resources and Organization," "Market Psychology and Marketing," or "Health Psychology."
A voluntary semester abroad is integrated into the course of study.
Modules
- Psycholocial Research Methods and Evaluation
- Diagnostics and Personnel Selection
- Intercultural Business Psychology
- Economics and Economic Ethics
- Sales Promotion Law
- Specilization Modul 1
Starting from the third semester, students are expected to choose a specilization, which consists of three modules.
Specilization Human Resources and Organization
- Modul 1: Organizational Development
- Modul 2: Psychology of Leadership (Elective Subject)
- Modul 2: Advanced Diagnostics and Personnel Selection (Elective Subject)
- Modul 3: Strategic Personnel Development
Specilization Market Psychology and Marketing
- Modul 1: Economic Decicions and Consumer Behaviour
- Modul 2: Media Psychology (Elective Subject)
- Modul 2: Principels of International Marketing (Elective Subject)
- Modul 3: Customer Satisfaction and Service Quality
Specilization Health Psychology
- Modul 1: Introduction to Health Psychology
- Modul 2: Psychology of Health Behaviour
- Modul 3: Health Management in Organizations
- Project Seminar Empirical Methods
- Diversity Management and Digitalisation
- Work Psychology
- Labour Law
- Specilization Modul 2
- Elective Module 1
- Practical Project
- Communication Psychology and Consulting
- Financial Management
- Specilization Modul 3
- Elective Module 2
- Block Seminars