Business-to-Business-Marketing
- Faculty
Institute of Management and Engineering
- Version
Version 10.0 of 03/03/2021
- Code of Module
75B0280
- Modulename (german)
BtB-Marketing
- Study Programmes
Wirtschaftsingenieurwesen (Bachelor) (B.Sc.)
- Level of Module
3
- Responsible of the Module
Blümel, Frank
- Lecturer(s)
- Litfin, Thorsten
- Blümel, Frank
- Rethschulte, Antje
- Credits
5
- Concept of Study and Teaching
Workload Dozentengebunden Std. Workload Lehrtyp 46 Vorlesungen 10 ?bungen 2 Prüfungen Workload Dozentenungebunden Std. Workload Lehrtyp 22 Prüfungsvorbereitung 50 Literaturstudium 20 Veranstaltungsvor-/-nachbereitung
- Recommended Reading
Backhaus, K./Voeth, : Industriegütermarketing, 10. Auflage, 2014Backhaus, K., Büschken, J., Weiber, R.: Industriegütermarketing: ?bungsf?lle und L?sungen, 1998Kuhn, M./Zajontz, Y.: Industrielles Marketing, München 2011Pf?rtsch, W./Godefroid, P.: Business-to-Business-Marketing, 2013.Seiter, M.: Industrielle Dienstleistungen, 2016Werani, Th.: Business-to-Business-Marketing, 2012.
- Graded Exam
- Viva Voce
- Homework / Assignment
- Two-Hour Written Examination
- Examination Requirements
- Duration
1 Term
- Module Frequency
Only Winter Term
- Language of Instruction
German