Organizational communication project seminar

Institute of Communication

Version 14.0 of 12/21/2022

74M0038

Projekt zur Organisationskommunikation

Kommunikation und Management (M.A.)

5

The development and implementation of organizational strategies benefits from theories of organizational communication, organization and management, as well as from research and theoretical reflections on strategic communication and its subfields, such as corporate listening and issues management. Contemporary organizational strategies include, among others, corporate responsibility strategies, intra- and interorganizational collaboration and value creation, and post-modern organizing in digitized business models. Communication lies at the core of these strategies. The project course reflects on the constitutive role of communicative practices for management and organization, and on interdisciplinary approaches to organizational behavior, management, organizational communication, strategic communication, and ethics.

• -Theoretical approaches (organization and management, organizational communication)-Methods (quantitative/qualitative research, hermeneutics)-Concepts and processes of strategic communication (strategy development and formulation, instrumental vs. emergent approaches to strategy), message design, organizational listening, issues management, evaluation and controlling-Organization and communication: communicative constitution of organisation, organizational discourse, management communication
• functional areas and subfields: corporate communication, investor relations, public affairs, risk communication, crisis communication, digital communication, organizational listening, change management, organization development, employer branding, diversity management, science communication

Schw?gerl, Christian

• Baum, Achim
• Dirkers, Detlev
• Fuhrberg, Reinhold
• Knorre, Susanne
• Kocks, Klaus
• Harden, Lars
• Osterheider, Felix
• Schütte, Dagmar
• Schw?gerl, Christian

15

Einwiller, S., S. Sackmann & A. Zerfa? (2020). Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen. Wiesbaden: SpringerGabler. doi.org/10.1007/978-3-658-23390-7

Hallahan, K., Holtzhausen, D., van Ruler, B., Ver?i?, D. and Sriramesh, K. (2007). Defining Strategic Communication. International Journal of Strategic Communication 1(1), 3-35.

Karmasin, M. (2015). PR im Stakeholder-Ansatz. In: Fr?hlich, R., P. Szyszka & G. Bentele (Hg.). Handbuch der Public Relations. Wiesbaden: Springer VS, S. 341-355. doi.org/10.1007/978-3-531-18917-8_21

Kieser, A. & Ebers, M. (2019). Organisationstheorien. 8. Aufl. Stuttgart: Kohlhammer.

Macnamara, J. (2018). Evaluating Public Communication. Exploring New Models, Standards, and Best Practice, London/New York: Routledge.

Nothhaft H., Bentele G. (2020) Konzeption von Kommunikationsprogrammen in der Unternehmenskommunikation. In: Zerfa? A., Piwinger M., R?ttger U. (Hrsg.) Handbuch Unternehmenskommunikation. Springer Gabler, Wiesbaden. doi.org/10.1007/978-3-658-03894-6_22-1

R?ttger U. (2019) Kommunikationskampagnen planen und steuern: Thematisierungsstrategien in der ?ffentlichkeit. In: Zerfa? A., Piwinger M., R?ttger U. (eds) Handbuch Unternehmenskommunikation. Springer Gabler, Wiesbaden. doi.org/10.1007/978-3-658-03894-6_23-1

Rolke, L., Buhmann A., & Zerfa? A. (2020) Evaluation und Controlling der Unternehmenskommunikation. In A. Zerfa?, M. Piwinger & U. R?ttger (Hrsg.) Handbuch Unternehmenskommunikation. Springer Gabler: Wiesbaden. doi.org/10.1007/978-3-658-03894-6_27-1

Schw?gerl, C. (2020). Ubiquit?re Kommunikation und Kollaboration in digitalen Arbeitspl?tzen. In: Einwiller, S./Sackmann, S./Zerfa?, A. (2020). Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen. Wiesbaden: SpringerGabler. link.springer.com/referenceworkentry/10.1007/978-3-658-23390-7_20-1

Schw?gerl, C./Knorre, S. (im Druck). Organizational development. In: Cooren, F./Stücheli-Herlach, P. (Hrsg.) Handbook of Management Communication. Berlin & New York: deGruyter.

Theis-Berglmair, A. M. (2003): Organisationskommunikation. Theoretische Grundlagen und empirische Forschungen. Münster/Hamburg/London.

van Ruler, B (2018). Communication Theory: An Underrated Pillar on Which Strategic Communication Rests. International Journal of Strategic Communication,12(4), 367-381.

Wehmeier, S. & Schoeneborn, D. (Hrsg.) (2018). Strategische Kommunikation im Spannungsfeld von Intention und Emergenz. Wiesbaden: Springer VS.

Zerfass, A./Ver?i?, D./Nothhaft, H./Werder, K.P. (2018). Strategic Communication: Defining the Field and its Contribution to Research?and Practice. International Journal of Strategic Communication, 12(4), 487-505.

Zerfa?, A./Rademacher, L./Wehmeier, S. (Hrsg.) (2013). Organisationskommunikation und Public Relations: Forschungsparadigmen und neue Perspektiven. Wiesbaden: Springer Fachmedien.

Project Report

Work samples, written

1 Term

Only Winter Term

German