Public Relations Internship II

Institute of Communication

Version 16.0 of 12/20/2022

74B0046

?ffentlichkeitsarbeit in Unternehmen und Agenturen (Praxisphase 2)

Kommunikationsmanagement (B.A.)

3

The practical projects in companies or agencies serve to integrate practical activities into the study programme as well as academic reflection on the professional field of public relations and PR. They are a study element of reflective learning and are intended to promote rapid integration into professional practice through participant observation as well as theory/practice reflection using scientific methods. In this sense, they are accompanied by corresponding internship reports from the students and by introductory events and intern workshops.

Baum, Achim

• Baum, Achim
• Schw?gerl, Christian
• Dietzel, Leon Frederic

15

Bentele, Günter: Public Relations in Forschung und Lehre, Wiesbaden 1994. ders./Peter Szyzska (Hg.) (1995): PR-Ausbildung in Deutschland. Entwicklung, Bestandsaufnahme und Perspektiven. Wiesbaden 1995. Hinsch, Anja: Was wirklich z?hlt. In: PR Report, November 2004, S. 42-44.R?ttger, Ulrike (Hrsg.):Public Relations – Organisation und Profession.?ffentlichkeitsarbeit als Organisationsfunktion. Eine Berufsfeldstudie, 2. Aufl., VS-Verlag,Wiesbaden.Schütte, Dagmar/Peter Syszka/Katharina Urbahn (2009): Public Relations in Deutschland.Eine empirische Studie zum Berufsfeld ?ffentlichkeitsarbeit. UVK, Konstanz.

• Placement Report and Successful Participation
• Presentation

1 Term

Winter and Summer Term

German