Buying Behaviour Theory and Strategic Analysis
- Faculty
Faculty of Agricultural Science and Landscape Architecture
- Version
Version 5.0 of 04/13/2018
- Code of Module
44M0135
- Modulename (german)
Kaufverhaltenstheorie und strategische Analyse
- Study Programmes
Agrar- und Lebensmittelwirtschaft (M.Eng.)
- Level of Module
5
- Responsible of the Module
Enneking, Ulrich
- Credits
5
- Concept of Study and Teaching
Workload Dozentengebunden Std. Workload Lehrtyp 20 Seminare 20 ?bungen Workload Dozentenungebunden Std. Workload Lehrtyp 60 Literaturstudium 20 Referate 30 Prüfungsvorbereitung
- Recommended Reading
- Bearden, W.O. and Netemeyer, R.G. (1999): Handbook of Marketing Scales.
- Vorlesungsbegleitend verteilte Aufs?tze aus Zeitschriften zum K?uferverhalten und zum Marketing Management.
- Graded Exam
- Viva Voce
- Two-Hour Written Examination
- Duration
1 Term
- Module Frequency
Only Summer Term
- Language of Instruction
German