Retail Marketing and Sales
- Faculty
Faculty of Agricultural Science and Landscape Architecture
- Version
Version 13.0 of 03/23/2018
- Code of Module
44B0589
- Modulename (german)
Einzelhandelsmarketing und Verkauf
- Study Programmes
- Wirtschaftsingenieurwesen Agrar/Lebensmittel (B.Eng.)
- Angewandte Pflanzenbiologie – Gartenbau, Pflanzentechnologie (B.Sc.)
- Level of Module
3
- Responsible of the Module
Westerheide, Jens
- Lecturer(s)
Westerheide, Jens
- Credits
5
- Concept of Study and Teaching
Workload Dozentengebunden Std. Workload Lehrtyp 70 Vorlesungen Workload Dozentenungebunden Std. Workload Lehrtyp 60 Literaturstudium
- Recommended Reading
wird aktuell in der Vorlesung bekannt gegeben
- Graded Exam
- Two-Hour Written Examination
- Viva Voce
- Oral Presentation / Seminar Paper
- Duration
1 Term
- Module Frequency
Only Winter Term
- Language of Instruction
German