Business Administration

Faculty of Engineering and Computer Science

Version 15.0 of 02/27/2023

11B0050

Betriebswirtschaftslehre

• Dentaltechnologie (B.Sc.)
• Elektrotechnik (B.Sc.)
• Elektrotechnik im Praxisverbund (B.Sc.)
• Energie-, Umwelt- und Verfahrenstechnik (B.Sc.)
• Informatik - Medieninformatik (B.Sc.)
• Informatik - Technische Informatik (B.Sc.)
• Kunststofftechnik (B.Sc.)
• Kunststofftechnik im Praxisverbund (B.Sc.)
• Mechatronik (B.Sc.)
• Werkstofftechnik (B.Sc.)
• Berufliche Bildung - Teilstudiengang Informationstechnik (B.Sc.)
• Fahrzeugtechnik (Bachelor) (B.Sc.)
• Maschinenbau (B.Sc.)
• Maschinenbau im Praxisverbund (B.Sc.)

3

The fundamentals of business administration are taught, from founding a company to managing and developing a company. This includes how a company is financed and how investment decisions are made. The course content on the business performance process is divided into a supply chain management part consisting of procurement, production and logistics and a market-oriented part consisting of marketing, sales and service. In order to systematically record the resulting flows of money and outputs, basic principles of business accounting are taught. Basics of organization and process management show how a company can be structured and which processes are derived from the company tasks. Finally, human resources management shows how the targeted deployment of people in the company ensures the implementation of the defined processes and thus generates the intended added value for the company.

• Topics of lectures:
• 1. Introduction Business Administration
• 2. Entrepreneurship
• 3. Management
• 4. Business Development
• 5. Investment and Financing
• 6. Procurement, Production and Logistics
• 7. Marketing, Sales and Service
• 8. Management Accounting
• 9. Organization and Process Management
• 10. Human Resources Management

Knowledge Broadening
By means of lectures, self-study and by working on case studies, students gain knowledge of business administration fundamentals.
Key content areas:
? Basic business terms and functions
? Types of companies and their environment
? Business legal forms
? Business plan
? Business management and goals
? Tools of strategic management
? Location decisions
? Strategic alliances
? Static and dynamic investment calculation methods
? Types of financing
? Supply chain management
? Production systems, planning and control
? Innovation management
? Marketing mix
? Balance sheet and income statement
? Cost and revenue accounting
? Controlling
? Structural and process organization
? Personnel planning, management and motivation
Knowledge Deepening

Instrumental Skills and Competences
Through a combination of lecture, self-study, and the completion of case studies, students gain knowledge of business fundamentals.
Communicative Skills and Competences

Systemic Skills and Competences

? Lecture? Case studies? Exercises? Discussions

Rosenberger, Sandra

Freytag, Justus

5

Einführung in die BetriebswirtschaftslehreDietmar Vahs / Jan Sch?fer-Kunz, 8. Auflage 2021, ISBN: 978-3-7910-4820-8

Allgemeine Betriebswirtschaftslehre - Grundlagen mit zahlreichen PraxisbeispielenThomas Hutzschenreuter, 7. Auflage 2022, ISBN: 978-3-658-34210-4

Einführung in die Allgemeine BetriebswirtschaftslehreGünter W?he / Ulrich D?ring, 27. Auflage 2020, ISBN: ? 978-3-8006-6300-2

• Viva Voce
• Two-Hour Written Examination

1 Term

Winter and Summer Term

German